By Oleg Malkov
As an SEO expert at the agency MonsterPBN, I often get the question, “How SEO is important for e-commerce?” In today’s time, where online shopping is booming, I feel it’s a very legitimate question to ask. So, I am here to answer your question.
As you all know SEO (search engine optimization) is a process of ranking your website higher on the search results page. This indeed is beneficial for e-commerce sellers as it makes them more visible and draws traffic to their sites.
However, SEO for ecommerce does more than just boost your site’s visibility. It offers many other benefits that need to be talked about, especially if you are planning to venture into the ecommerce field.
For e-commerce sellers, having a well-optimized site is essential and without it, they might struggle to thrive in such a competitive market. From small companies to big corporations, everybody needs SEO for obvious reasons.
In this post, MonsterPBN SEO expert will discuss about the importance of SEO for e-commerce. So, if you are interested to learn more, make sure to stay till the end.
Understanding The Importance Of SEO For E-commerce
Before moving on to important details, let me clear a few things. Search engines like Google, Yahoo, or Bing take factors like website ranking, and page loading speed very seriously. This is why it is essential to pay attention to these things so, you can make your site successful.
Coming back to the main topic, the SEO of a site is affected by various factors like site structure, site security, site’s SEO score, mobile responsiveness, page loading times, etc. To SEO optimize your site; you must treat these factors as a priority.
Having a well-optimized site can do wonders for your business and I say this from experience. It offers various benefits, mainly for people who are into ecommerce. At MonsterPBN, we pay attention to the following things:
Boosts Brand Awareness
One of the major advantages of SEO for e-commerce sellers is that it helps them boost brand awareness. Based on my experience, I can tell most Shopify store sites look for low-cost SEO optimization for brand awareness.
The chance to rank your site on the top of the search results page could be the first time a customer sees your site. I don’t need to explain how important this is for ecommerce sellers, especially if they are just starting.
Another interesting thing is that some searchers view ranking as endorsements. As a result, they are more likely to click on your site’s link.
Increased Conversion Rates
I have had many clients ask me if SEO helps increase conversion rates on an e-commerce site. Well, the answer is yes! With proper SEO methods, it is possible to boost conversions on your Shopify store site.
To achieve results, you must optimize your site using relevant keywords and improve user experience. SEO helps you to pull target traffic to your site, which in turn boosts the chances of conversions.
Having a high rank on a search engine results page helps build credibility and trust. Optimizing your product pages, adding call-to-action buttons, good product descriptions, and easy checkout help boost conversion rates.
Offers 360-Degree Perfection
It is always a good idea to devise your site from all possible angles. That’s because it helps with organic rankings. Coming from an SEO professional, you should take it seriously. You see, Google’s algorithm is very strict and has set criteria when it comes to ranking e-commerce sites.
I would advise brands to increase their page loading speed and offer an enhanced mobile experience to rank high on the search engine results page. Another thing to do is implement strong security measures. All these things are considered great ranking factors.
To enhance your site’s content; you should pay attention to keywords, meta content, authenticity, snippets, etc. Also, put in efforts to deliver relevant content to users. By following these guidelines, you will ensure an enhanced experience for customers.
Long-Term Results
One thing about SEO I like is that it delivers long-term results and also boosts other marketing efforts. In the experience of analysts from the MonsterPBN agency in comparison to organic search results and paid campaigns, SEO is much better. That’s because the longer you stay on top, the more recognition you get. Once people know about your brand and like it, they will automatically come to it.
The problem with paid campaigns is that they deliver results for a limited period. Once you have used up all the money, your site will go back to its previous position.
On the other hand, SEO is an ongoing process and requires continuous enhancements. The more effort you put in, the better the results. Unlike paid campaigns, you don’t need to start from scratch each time.
SEO also makes other marketing efforts productive. When a customer leaves your site, you can use online journals, paid campaigns, and other marketing tricks to bring them back. Since they are already familiar with your site, your marketing efforts are likely to be more effective.
It’s Affordable
Although SEO is a crucial step, it is much cheaper than other marketing methods. This is one reason why e-commerce brands are so inclined towards SEO optimizing their sites.
As an SEO expert, I can assure you that PPC, influencer marketing, and others don’t come cheap. Plus, they deliver results only for a limited period. But SEO is different. It not only ensures long-term results but is also cheaper. With the correct SEO strategies, you can go a long way in the ecommerce field.
I agree that hiring SEO team costs money. But if you look at the long-term benefits, you know it’s worth it.
Boosts Sales
The primary goal of an e-commerce site is to boost their sales, and they shall do whatever it takes to reach that goal. In this case, SEO comes in handy because it helps you increase your site’s visibility. As a result, you get more traffic to your site which eventually boosts your sales.
So, you can see how the entire thing works. By using the right SEO techniques, it is possible to change the trajectory of your ecommerce site.
Indeed, SEO optimizing your site on your own is not easy. Well, that’s why you hire a professional to do it for you. A professional has better knowledge about SEO, helping them to deliver top-notch service.
Improves User Experience
When talking about SEO’s importance in e-commerce, I must say it does a great job of enhancing user experience. For any brand, it is important to satisfy and make their customers happy. SEO just happens to make the job easier.
In my opinion, providing a better user experience helps drive traffic and increase conversions. SEO helps you to understand users’ behaviour and optimize your site accordingly. This way you have better chances of offering them an enhanced experience.
Keyword data provides insights into customers’ desires. The simple logic is if they are searching for something, they want it. E-commerce sites that can fulfil the desire quickly get better sales. Keyword data also helps the brand understand how customers talk or think about their desires.
Sites that offer better user experience tend to rank higher in the search results. This is especially true for Google because that’s how the algorithm works. If a large number of people click on your site link and return to the search page, Google assumes your site to be irrelevant. If this happens to your site, it can bring down your rankings.
Expands Remarketing Audience
Once you have customers visiting your site, you can place cookies for remarketing purposes. This helps you to show ads to those customers when they exit your site.
The key to making your remarketing efforts successful is to drive more customers to your site. For this, you need top-notch SEO strategies that will benefit your site in all possible ways.
I believe SEO remarketing makes sense, especially if you consider the content at the top of the funnel. It reminds customers how your site provides value to them. When this happens, they are more likely to return to your site.
I have finally reached the end of my post. By now, the concept of SEO for e-commerce sites should be clear. SEO is important for ecommerce sellers because it helps them bring in more customers by boosting the brand’s visibility, traffic, and ranking. It doesn’t matter if it’s a small e-commerce brand or an established name, SEO is essential for everyone in this field and based on the experience of MonsterPBN experts it works even in difficult niches. This is why, I would suggest you hire a reliable SEO team for your company.
About the Author
Oleg Malkov – SEO expert since 2006, creator of secretlab.pw with more than 7,000 clients worldwide. Promoted and sold several affiliate websites for 6 figures. Worked with highly competitive niches in affiliate marketing and e-commerce, in the USA, Latin America, Oceania, and Europe. Currently developing several affiliate and informational websites.
