The Wharton School

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The Wharton School

University of Pennsylvania Dinan Hall, Suite 200 3733 Spruce Street Philadelphia, PA 19104.6340 Get Directions

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AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed

By Claire Snook In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...

Many small ideas lead to big innovation. Lawbreaker concept

The Lawbreaker: How Deliberate Rule-Breaking Drives Innovation

By Doug Hall Transformational ideas require a leap of faith. They require you to break free of your “adultness” to allow your mind to run free and unconstrained. This article presents one of the most...

The Better Boards Podcast Series: Selling Bold Ideas in the Boardroom

The podcast and the article are brought to you by The Better Boards Podcast Series. Have you ever wondered how to sell a bold idea in the boardroom? Not just an idea different from what your...

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