Creating uncontested market space The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you […]

Creating uncontested market space The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you […]

Achieving excellence in strategic thinking and practice to gain a competitive advantage All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals. The key to ensuring that companies remain on track to reach these goals is to maintain a clear and focused business strategy, along with comprehensive […]

Scaling A.I and Digital How do leaders get value out of artificial intelligence and digital, especially in predictive analytics and generative AI? Participants will gain insights to leverage these tools — along with platforms, ecosystems and digital business models—from pilot to scale, as well as how to lead others on the journey into a future-proof […]

The new era of Digital Marketing, including A.I Leading Digital Marketing Strategy is a five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from […]