Romanshika Singh’s exceptional career in media and marketing has cemented her as a visionary and trailblazer, redefining standards in an ever-evolving industry. From her early days as a news anchor and TV host to her role as a sought-after strategist and consultant, Romanshika has consistently driven change by introducing groundbreaking methodologies that are now shaping the practices of industry peers. Through her pioneering work with institutions such as WBUR, Harvard Business School, the American Marketing Association, and The Great Nepali Diaspora, she has sparked trends that are transforming media strategies globally.
At WBUR, Boston’s NPR station, Romanshika Singh transformed traditional radio content for a digital-first audience. As a Content Strategist and On-Camera Interviewer, she developed the “Mini Interviews” series for new media platforms—a pioneering format crafted specifically to resonate with digital-native audiences who may not typically engage with traditional radio. This innovative approach provided newer audiences with a taste of WBUR’s content, attracting a younger, more diverse demographic to the station. Through digital platforms, this audience was invited to experience WBUR’s journalism, building a bridge between contemporary media habits and WBUR’s respected journalistic legacy.
By prioritizing authenticity and journalistic integrity, Romanshika not only expanded WBUR’s reach but also set a new benchmark for legacy media. Her approach encouraged other traditional outlets to explore short-form, social media-friendly content that captures genuine, unfiltered experiences—elements that today’s audiences value. Romanshika’s work has become a catalyst within the traditional media landscape, inspiring legacy organizations to reimagine audience engagement and connect with previously untapped demographics.
Her influence has led to a significant shift across the industry, with numerous news platforms now adopting authentic, on-the-spot Q&As, behind-the-scenes insights, on-street interviews, and real-time interactions that resonate deeply with modern viewers. Romanshika’s visionary approach has established her as a trendsetter, illustrating how legacy media can not only adapt but also thrive in the social media era by embracing forward-thinking, digital-first strategies.
Building on her success in transforming traditional media, Romanshika has also emerged as a leading voice in the rapidly expanding podcast industry. Recognizing the power of podcasts as tools for community engagement and information sharing, she has guided businesses and organizations in using this medium to tell their stories and connect with broader audiences. Her pioneering work with The Great Nepali Diaspora (TGND) demonstrates how podcasts can unite dispersed communities globally. As Executive Podcast Producer, Romanshika launched TGND’s flagship podcast, setting a new standard for keeping diaspora communities engaged, connected, and informed. This innovative approach has resonated beyond TGND, inspiring a wave of similar adaptations by organizations—such as the Asian American Journalists Association and the American Marketing Association—that aim to foster community among individuals with shared professional interests. These organizations have adopted similar podcast strategies, fostering community, discussing industry innovations, and celebrating collective achievements.
Romanshika’s success at TGND opened the door for her to take on a similar initiative at the American Marketing Association (AMA) in Boston, where she now plays a key role in producing a podcast focused on emerging trends in media and marketing with industry experts. Her pioneering approach has not only set a new benchmark for community-based podcasting but also highlighted the vast potential of digital platforms to reach audiences that traditional media may overlook.
Podcasts like those led by Romanshika are making a significant impact by transforming how audiences stay informed and connected. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month, according to The Infinite Dial report by Edison Research. Romanshika is at the forefront, leading more organizations to recognize the value of podcasts as essential tools for building global networks, amplifying cultural narratives, and reaching previously untapped segments. Her influence has spurred a shift across similar organizations nationally, showcasing the broad impact of her approach on the entire industry. Romanshika’s work is redefining how organizations engage audiences, proving that podcasts can be vital tools for storytelling, education, and fostering informed, inclusive communities. Her influence has established her as a leader in community-driven media, guiding more institutions to harness the potential of podcasts as powerful platforms for cultural preservation and connection in the digital age.
Romanshika Singh’s work transcends individual accomplishments, establishing a transformative legacy that has redefined standards in the media and marketing industries. Her pioneering contributions have propelled the institutions she serves into the digital age while inspiring a wider movement that encourages industry peers to adopt innovative approaches, embrace advanced technologies, and prioritize purpose-driven storytelling. Her influence extends across organizations, academia, and industry professionals who view her as a trailblazer setting new benchmarks in authenticity, engagement, and technological integration. As a leader, strategist, and mentor, she exemplifies the power to drive meaningful change, solidifying her role as a true pioneer whose legacy continues to shape the future of modern media and marketing.
