According to a Deloitte report,* digitally advanced companies are nearly twice as likely as less advanced organizations to have a single person or group leading the effort of digital transformation, suggesting that the key driver to digital success is not technology. It’s strategy.
That’s why, at Columbia Business School, we design our open-enrollment executive education programs on digital strategy specifically for business leaders and executives, so you can lead your organization to success in the digital age.
Digital Business Strategy: Leading the Next-Generation Enterprise
Lead digital transformation in your own organization with practical frameworks to innovate new strategies, products, and business models.
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Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Developed as a joint partnership with digital health testing center HITLAB, this program provides healthcare executives with actionable insights into creating value for their business and customers in the rapidly evolving field of digital health.
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Digital Marketing Strategy: Customers, Planning, and ROI
Learn the concepts, best practices, and tools to reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.
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Strategic Storytelling: Maximum Impact in a Digital World
Learn how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly-interconnected, rapid digital environment.
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Have questions or need help? Contact our Learning Solutions team at [email protected] or +1 212-854-3395.
Kind regards,
The Columbia Business School Executive Education team
* Digital Business Global Executive Study and Research Project
