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Week of Events
MBA Masterclass: Brand Building and Performance Marketing: The Organisational Chicken and Egg – University of Bath School of Management
MBA Masterclass: Brand Building and Performance Marketing: The Organisational Chicken and Egg – University of Bath School of Management
Associate Professor Diane-Laure Arjales will present, 'Let’s go to the Land instead: indigenous perspectives on biodiversity and the possibilities of regenerative capital.' This paper was written in collaboration with Bobby Banerjee, Professor of Management, Bayes Business School.
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The Bath MBA Masterclass with Associate Professor Kim Watts
The Bath MBA Masterclass with Associate Professor Kim Watts
Join Kim Watts, Associate Professor in Contemporary Marketing Theory and Application as we explore the delicate balance between brand building and performance marketing. Friday 8 March 2024 09:00 – 10:00 (GMT) Find out what time this is in your time zone. Register to attend In today’s fast-paced market, companies will often prioritise performance marketing and immediate […]