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MBA Masterclass: Brand Building and Performance Marketing: The Organisational Chicken and Egg – University of Bath School of Management
Online EventAssociate Professor Diane-Laure Arjales will present, 'Let’s go to the Land instead: indigenous perspectives on biodiversity and the possibilities of regenerative capital.' This paper was written in collaboration with Bobby Banerjee, […]
The Bath MBA Masterclass with Associate Professor Kim Watts
Online EventJoin Kim Watts, Associate Professor in Contemporary Marketing Theory and Application as we explore the delicate balance between brand building and performance marketing. Friday 8 March 2024 09:00 – 10:00 […]