Join us online on 1 November to hear from the University of Chicago Booth School of Business Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing, as he examines the effectiveness of AI-powered analytics as the driving force of a company’s marketing strategy.

Drawing on his extensive research and case studies from leading global businesses, Professor Dubé will share insights on how these companies have successfully leveraged AI-driven analytics to gain a significant competitive advantage in their respective domains. From automated personalized pricing to automated advertising and marketing creatives, don’t miss the opportunity to learn firsthand from Professor Dubé about the power of cutting-edge AI in transforming marketing effectiveness.

Read more here: https://apply.chicagobooth.edu/register/?id=6b68455c-8413-42b2-a069-f0beb0d1fce6