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Management Meets: Simon Bullen – Exporting, Practical Tips on Taking the Plunge – University of Bath
January 25, 2024 @ 6:30 pm - 8:30 pm
What is Management meets?
The Management meets series aims to provide expert insight into a variety of industries, professions and topics.
This is a forum for building on expertise by asking questions, discussing challenges and networking with others in the field.
Who is this event for?
This event is particularly for:
- businesses thinking about exporting
- business founders and/or new owners and senior management teams looking for new expansion/growth markets
- marketing managers and sales people responsible for internationalisation
- those seeking to understand market readiness and customer/consumer fit
What will it cover?
This session will cover key considerations when carrying out market selection activity, including:
- market evaluation
- routes to market
- customer research
- organisational readiness and capability
- resource evaluation
- gaining support and evaluating activity
