Leading Digital Marketing Strategy is a five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. Interactive sessions-including award-winning case studies, group exercises and practical workshops-explore the challenges and opportunities of digital transformation and aim to help managers from across functions make better business decisions for future growth.

In the new era of digital marketing, Artificial Intelligence (A.I) is transforming how businesses engage with customers. Explore how A.I would shape predictive analytics, content creation, hyper-personalisation of the digital experience and empathetic interactions with chatbots. Learn marketing practices that emphasises acting on data-driven insights and ethical stewardship amidst privacy concerns.

Leading Digital Marketing Strategy will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company. At the end of the programme you will also better understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation.

• Start Date: 18 Nov 2024
• Read more here: https://www.insead.edu/executive-education/marketing-sales/leading-digital-marketing-strategy
• Contact: https://www.insead.edu/form/apply-form-edp?programme_code=LDMS