The INSEAD Blue Ocean Strategy course is a comprehensive programme that offers a fresh perspective on formulating and executing strategies to open up new market spaces and create new demand. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks, and start to create “blue oceans” of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy.

There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong, profitable growth.

The programme introduces generative AI tools, designed to augment individuals’ creativity and enhance strategic thinking. This innovation empowers participants to explore new possibilities and craft breakthrough solutions with greater ease.

• Start date: 10 Feb 2025
• Read more here: https://www.insead.edu/executive-education/strategy/blue-ocean-strategy
• Contact: https://www.insead.edu/form/apply-form-edp?programme_code=BOS