Becoming a successful marketing strategist in the digital age requires mastering three brand new customer-focused skills.

First, you need to understand when and how to leverage the latest analytics technology, from Big Data to AI or IoT, and continuously uncover novel “live” insights about the customer and the marketplace. Second, you need to effectively transform these insights into new customer value by generating outstanding experiences along the customer journey. Finally, the key to your future success as a business leader is your ability to shape a customer-centric marketing organisation equipped to select, experiment and scale the use of successive waves of technologies such as AI, social media, robotics or blockchain within your product or service strategies.

• Start Date: 17 Mar 2025
• Read more here: https://www.insead.edu/executive-education/open-online-programmes/driving-digital-marketing-strategy
• Contact: DDMS_Contact@insead.edu