Business in Europe with the New Trump Administration
The potential return of Donald Trump to the presidency has already sparked conversations around how his administration could influence global business. Europe, a major...
How Celebrity Culture Shapes Global Business and Entertainment
The phenomenon of celebrity culture is no longer restricted and rather is counted among the foremost important forces affecting businesses and entertainment globally. The...
YouTube Business Strategy: Tips for Promoting Your Brand Online
YouTube is not just a platform for entertainment, but also a powerful tool for business development. Millions of users watch videos every day, which...
The Psychology of Christmas
By Adrian Furnham
The "season to be jolly" is once more looming, and with it comes the uncomfortable sensation that one really ought to start...
Roadblocks to Success: What Early Stage Fintech Startups Often Miss
By Kyrillos Akritidis
The early stages of new ventures might be the most challenging times. Every quarter of a year, around 300,000 companies are launched...
Why Should You and Your Business Adopt an OpenHR Framework?
By Jeremy Blain
Welcome to the new era of human capital management - where independent talent and traditional roles unite to create a workforce that's...
Strategies for B2B Lead Generation That Work for Modern Companies
Companies aiming to grow and flourish in the competitive market of today depend on B2B lead generation. Businesses that shine in lead generation create...
Japan’s Hidden Gems: What Are Japanese Companies’ Most Powerful Secrets?
By Mostafa Sayyadi and Michael J. Provitera
Japanese companies such as Sony, Panasonic, Honda, and Toyota remain leaders in leadership development and process management. The...
The Under-Examined Underbelly of Global Commerce: Tax Evasion
By Deanne Butchey and Jerry Haar
The globalization of trade and finance has significantly impacted the tax environment and tax policies worldwide. Ultimately, it has...
Mastering Brand Storytelling for Entrepreneurs
In today’s hyper-competitive marketplace, advertising is no longer just about promoting products or services; it’s about making meaningful connections with consumers. For entrepreneurs, especially...
Romanshika Singh: A Pioneering Force Redefining Media and Marketing for the Modern Age
By Tom White
Romanshika Singh’s exceptional career in media and marketing has cemented her as a visionary and trailblazer, redefining standards in an ever-evolving industry....
How European Companies Can Drive Reinvention and Resilience through Generative AI
By Mauro Macchi, Dominic King, and Ladan Davarzani
Europe’s economy shows promise, but stock market turbulence, political uncertainty and war could disrupt it any time....
Create a Magnetic Employer Brand
By Sarah Woodhouse
A strong employer brand is a crucial factor not only for attracting top talent but also for retaining valuable employees in a market where...
Puurspanje Makes History: Fifth Time Winning Best Luxury Real Estate Consultancy in Costa Calida...
For the incredible fifth time, Puurspanje has been recognized by Luxury Lifestyle Awards, a global arbiter of excellence within the luxury sector, as Best...
Luxury Villas on Spain’s Costa Blanca – Your Mediterranean Paradise
Located on Spain's southeastern coast, the Costa Blanca is one of the country’s most coveted destinations, celebrated for its stunning beaches, vibrant culture, and...
10 Ways to Enhance Your Customer Experience with AI in 2024
By Steve Jackson
Did you know that 80% of brands believe they provide an amazing customer experience, but only 8% of customers agree? That’s a...
Exploring the Digital Landscape of Pakistan: Trends, Growth, and Future Potential
Do you know Pakistan has around 111.0 million internet users, currently. There are many factors that have fueled this rapid growth, such as affordable...
How Programmatic Advertising Works?
In today's digital landscape, programmatic advertising has revolutionized the way ads are bought, sold, and delivered online. But what is programmatic advertising, and how...
Marketing Communications to Drive Real Business Outcomes
Interview with Diana Akchurina of Easy Communications
Interviewed by Ariane Cornejo for The European Business Review
For Easy Communications CEO Diana Akchurina, the fascination of marketing...
Artful Deception: Exploring the Interplay of Art, Fraud, and Emotions (part 2)
By Dr. Monika Ewa Klein, Dr. Anna Maria Rostomyan and Dr. Ekaterina Safonova
As the boundaries between traditional and digital artistic expression blurs, the article...
Five Strategies for Building Resilience in a Hybrid Work Life Environment
By Beth Benatti Kennedy
It is possible to build and maintain a resilient organization, even with the challenges presented by hybrid work situations. Doing so...
Managing Digital Resistance and Fostering Innovation in Your Organisation
By Andrew Grill
In today’s rapidly advancing digital landscape, C-suite executives face a dual challenge: managing resistance to digital transformation and fostering a culture that...
Marketing Is Killing ESG. Here’s How We Can Save it.
By Ricardo Vargas
ESG has become a catchphrase many companies use to show that they care for the environment while conveniently ignoring the aspects of...
The Art of Giving Compassionate Feedback: Building Stronger Workplace Bonds
Interview with Dr Bruno Roque Cignacco
In this interview, Dr. Bruno Roque Cignacco, author of The Art of Compassionate Business, explores why compassionate feedback is...
How to Get Popular on Telegram
Telegram is a famous social media platform with millions of monthly active users. Telegram enables brands and business owners in various niches to communicate...
How Healthcare Video Production Enhances Patient Engagement and Boosts Hospital Marketing Strategies
Video has become essential for healthcare marketing, helping hospitals and clinics engage patients, simplify complex information, and build trust—key factors patients look for today....
Leading the Future: Siamese Asset’s Award-Winning Commitment to Green Building and Sustainable Living
Siamese Asset has emerged as a visionary leader in Thailand's real estate market, demonstrating a consistent devotion to sustainable living and innovation. Their recent...
Unlocking innovation with xTech partners
By Alan Thorogood and Stephanie L. Woerner
When undertaking a sizable project, a large organization might consider partnering with a small company in order to...
Is Mongolia and China’s Rapprochement Leaving Europe Behind?
On October 16th, Mongolia and the People’s Republic of China celebrated 75 years of diplomatic relations. More than just a commemoration of past cooperation,...
Fitting the (dark-side, problematic) person to the (ideal) job
By Adrian Furnham
We might not care to admit it, but most of us have a dark side. Although it's tempting to view that as...
How to Get Results from Your Mobile App Marketing: A Detailed Guide
Mobile app marketing drives user acquisition, engagement, and retention in today’s competitive app marketplace. However, achieving real, measurable results requires a strategic approach that...
The Importance of Teamwork and Communication in Successful Software Projects
Software development is no exception to these examples, with teamwork and communication being quoted as the two primary factors of project success. Finally, and...
Transform Your Business with the Best Payment Solution
Payment methods, since the COVID-19 pandemic, have experienced the unstoppable wave of digitalisation. New and existing payment solutions have evolved to ensure business continuity,...
Services have Become Invisible to Customers in B2B and B2C
By Fernanda Arreola and Alfonso Castañeda
For customers in B2B and B2C environments, the true providers of the services they consume have become invisible. In this...
How Social Media Platforms Are Shaping the Future of Brand Engagement
Social media platforms are revolutionizing brand engagement by enabling real-time interactions and fostering personalization. You can connect with brands through diverse content formats like...
The BRICS+ Fashion Summit: Providing New Opportunities for Emerging Fashion Markets
Faced with rising costs, plummeting sales, and regulatory gaps, the European fashion industry is plagued by a great number of challenges. Elsewhere in the...
Delegating Doesn’t Mean Losing Control: How CEOs Can Step Back from Day-to-Day Operations Without...
By Viktor Andrukhiv
A report by Harvard Business School found that businesses where managers effectively delegate responsibilities are 33% more profitable than those where leaders...
Building a Culture of Innovation: How Leading Companies Encourage Creativity and Collaboration
As new digital technologies transform consumer expectations, great products or detailed knowledge of your markets is not enough to maintain a loyal customer base....
Artful Deception: Exploring the Interplay of Art, Fraud, and Emotions (part 1)
By Dr. Monika Ewa Klein, Dr. Anna Maria Rostomyan and Dr. Ekaterina Safonova
This article delves into the intricate relationship between art, emerging digital technologies,...
How to Monetize Your Network
By Natalia Cebotari
Building a network is more than just collecting contacts—it’s about fostering deep, meaningful relationships. In this article, Natalia Cebotari shares five key...
Modern Business Solutions: Navigating Today’s Digital Landscape
In today's rapidly evolving business environment, companies must stay ahead of technological advancements while maintaining strong team dynamics and employee satisfaction. This comprehensive guide...
The Importance of Indoor and Outdoor Signage for Your Business
Having strong and visible branding is crucial for a business to thrive. One of the most effective ways to boost your company’s visibility and...
How to Attract an Audience to Your Business Social Media Account and Keep an...
Trust in a company now needs to be earned: it is important for customers that the brand is open, honest and interested in them...
Embracing the Future with Web3 Marketing Agencies
In today’s rapidly evolving digital landscape, Web3 technology is poised to reshape how brands engage with consumers, offering more transparency, ownership, and decentralization. For...
Email Marketing Platforms: What to Consider for Optimal Campaigns
Digital marketing has seen astronomical advances that changed how businesses advertise to consumers. Amidst the growth in the industry, one channel has remained paramount...
Breaking Barriers: How Interracial Partnerships Redefine Business Success
By Anthon Garcia
Diversity has many faces — gender, socioeconomic, racial, and cultural, among others. In industries like health, tech, and finance, female entrepreneurs from different...
The Advantages of Virtual Cards for Advertisers on Google Ads, Facebook Ads, and Microsoft...
The advent of fintech innovations has revolutionized financial planning and budget optimization. One area where this is particularly evident is in the use of...
Thai Tran: Digitally Remodeling How Global Businesses Communicate
Struggling to communicate is an evergreen concept. Often, two individuals who fluently speak the same language encounter obstacles while interacting. For people and businesses...
Inside Ticino’s Luxury Real Estate: A Conversation with Wetag Consulting Co-Owner Ueli Schnorf
For nearly five decades, Wetag Consulting has stood at the forefront of the luxury real estate market in Ticino, Switzerland. As an independent, owner-managed...
Will Your Culture Strengthen or Weaken Your Brand?
In today’s competitive market, brand identity is more than a logo or tagline—it’s about the experience customers have when interacting with your company. And...
TOP READS OF THE WEEK
AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed
By Claire Snook
In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...
The Lawbreaker: How Deliberate Rule-Breaking Drives Innovation
By Doug Hall
Transformational ideas require a leap of faith. They require you to break free of your “adultness” to allow your mind to run free and unconstrained. This article presents one of the most...
LATEST FROM OUR COLUMNISTS
Artificial Integrity
By Hamilton Mann
Much has been said about how to instill integrity into AI-generated content. So far, the focus has been on policing training data or filtering output, but wouldn't it be better if the...
