Social Selling: the Art of Turning Social Media Followers Into E-Commerce Customers
Are you struggling to convert your social media followers into loyal customers? Look no further. In this article, we will explore the art of...
10 Ways Marketing Is Being Transformed by The Advance Of AI
By Hamilton Mann and Joerg Niessing
If you are one of those who has reservations about online systems that track your browsing behaviour, you might...
Tell the Right Story
By Phillip Khan-Panni
Your Business Presentation and your Elevator Speech have something unexpected in common – they possibly tell the wrong story. A very high...
What is the Future of Social Media Marketing?
Social media has been changed into a tool for businesses to connect with their audience and engage with them. This also helps in showcasing...
Considering Revamping Your Brand in the New Year? 8 Factors To Consider
Staying relevant to your target audience is crucial in the ever-changing business landscape. A brand revamp can be an exciting way to remain interesting...
My Safe Domain Explains How to Use Website Traffic Monitoring to Optimize Your Online...
Staying ahead in the competitive digital landscape requires website owners to constantly innovate and optimize their online marketing campaigns. Without effective strategies, measuring a...
QR Codes: The Bridge Between Offline and Online Marketing
In this post-pandemic holiday season where retailers are responsibly looking to attract crowds online and not in-store, consider today’s QR codes a classic with...
Upselling: Boost Your Sales Today
Upselling has long been a valuable strategy for businesses looking to maximize revenue and customer satisfaction. By understanding the psychology behind upselling and implementing...
Boost Your Sales: Invest in Online Sales Enablement Tools
In today's fast-paced digital world, staying ahead of the competition requires businesses to embrace technology and adapt to changing consumer behavior. One area where...
Public Speaking Mastery: A Comprehensive Guide for Business Owners
Owning a business comes with many responsibilities—you must be an effective leader, a decisive decision-maker, and a helpful coworker. But there’s a crucial skill...
Print vs. Digital: Leveraging The Best Of Both Worlds In Brochure Design For Maximum...
In today's rapidly evolving business landscape, capturing and retaining potential clients' attention has become an intricate dance.
As companies vie for the spotlight, the role...
Customer Experience Strategies We All Need
In today's fast-paced and digitally-driven business landscape, creating exceptional customer experiences is no longer just an option; it is a fundamental requirement for achieving...
How to Make Your Brand Stand Out in 2024
It doesn’t matter what industry you operate within; competition has never been fiercer.
With new and more innovative products and services being launched every day,...
How To Maximize Impact in the Digital Landscape With Social Media Advertising Strategies
In the ever-evolving digital landscape, social media advertising has become a cornerstone of marketing strategies for businesses worldwide. With billions of active users on...
14 Ideas to Take Your Corporate Events to the Next Level
Corporate events are pivotal in fostering connections, disseminating vital information, and enhancing brand image. However, many such gatherings often become monotonous, leaving participants uninspired...
How to Keep Your Marketing Strategy Fresh
It's tempting to rely upon previously successful marketing frameworks for upcoming campaigns, but this lack of effort and imagination will only result in disappointment....
Mastering the Art of How-To Videos with Voiceovers: A Comprehensive Guide for Coworkers
In today's fast-paced and digitally-driven workplace, effective communication is paramount. One powerful tool that simplifies complex concepts and streamlines information sharing is how-to videos...
Building Brand Engagement: Lessons from NFTs and Collectibles
By Frank Cespedes and Ben Plomion
The hype about NFTs might be over, but when carefully deployed, they remain a viable tool for brand engagement,...
10 Content Creation Tools for Business: Unleashing Creativity and Efficiency
Content creation plays a vital role in the success of many businesses, especially ones that have a significant online presence. Whether it's creating engaging...
How SaaS Founders Can Build a Successful Sales Playbook
By Andrew Dunn
Are you a SaaS founder itching to build a killer sales playbook? In today's cutthroat market, a solid sales strategy is a...
The Power Behind the Podium: How Political Consulting Influences Voter Behavior
In the world of politics, perception is everything. Every detail matters, from the carefully crafted speeches to the perfectly timed photo ops. This is...
Sales Call Sentiment Analysis: Understanding Customer Emotions
When it comes to sales, being able to understand your customers' emotions can be the deciding factor between sealing a deal or missing out...
Unlocking the Power of Influencer Marketing for Brands
Immerse yourself in a vibrant, bustling digital bazaar. It is a space teeming with energy, reminiscent of a grand marketplace where every corner is...
How to Best Manage Customer Expectations in Cooler Seasons
Despite the sudden bursts of sunshine recently, it’s inevitable that we’ll be heading into another frosty winter later in the year. And with the...
Navigating Micro-Moments: How Digital PR Can Master Real-Time Engagement in the Mobile Era
By Jessica Wong
When was the last time you reached for your smartphone because you needed to know something, quickly wanted to check a fact,...
Cause Related Marketing: The Secret to Making Customers Care
Grab a tissue and get ready to shed a tear. Those heart-wrenching puppy commercials abused animals on screen to make you reach for your...
Loyalty Program Benefits for Customers
Businesses constantly strive to set themselves apart from rivals in a customer-controlled market. Businesses use well-designed loyalty programs as a powerful component to attract...
Leveraging Digital Marketing to Propel Your Online Business Forward
In today's hyper-connected society, leveraging the power of digital marketing has become a crucial factor in propelling your online business forward. Whether you're just...
Notion of Promotion: Benefits of a Robust Loyalty Program
So, you're considering implementing a loyalty program in your business - or, maybe you're looking to improve the one you have, but you're not...
How to Move from Product to Cultural Innovation
By Klaus Heine and Michel Phan
Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
Success Guide to Expert Brand Strategy Services
Your dream to grow your start-up or take your big enterprise to its next level is not easy to achieve. Apart from working hard,...
The Ethical Considerations When Asking for a 5-Star Review
Asking for 5-star reviews has become a common practice. It raises ethical issues that businesses must be aware of and navigate carefully. When requesting...
Funambulism of Betting Promotion: Epom’s Guide to Comply Your Ads with Betting Industry Regulations
“With great revenue comes great responsibility,” - Epom’s Chief of Sales, Andriy Liulko.
The betting sphere's annual growth keeps pressing regulators' eyes all over the...
Mission, Vision, Values: A Blueprint For Success
By Ken Gavranovic and Lee Atchison excerpted from their book BUSINESS BREAKTHROUGH 3.0
Sam Goldwyn reportedly said that a verbal contract isn’t worth the paper...
Unpacking the Fundamentals of Persuasive Selling With Thomas Peter Maletta
Have you ever found yourself drawn towards buying a product you didn't need solely because of the salesperson's ability to persuade you? Well, that...
The Benefits of Using a Media Wall at a PR Event
In the dynamic realm of public relations (PR), orchestrating impactful events has evolved into a cornerstone strategy for building brand awareness, fostering meaningful connections,...
Unlocking Business Growth: Top Digital Marketing Strategies for 2023
In a business landscape evolving at the speed of light, one thing remains constant: the quest for growth. Companies are always seeking to expand...
Legal Aspects of Choosing a Name for a Company
Selecting the right name for a company is a crucial aspect of its branding and identity. A company's name often serves as its first...
Elevate Your Business Events: The ROI of Hiring Conference Production Companies
Organizing a successful business conference involves juggling numerous variables—venue, speakers, logistics, and of course, audience engagement. A slip in any one of these elements...
Cutting marketing in a downturn is short-sighted – investment can be the key to...
By Aurélia Bettati
With the global economy sending mixed signals, it’s no surprise that companies are implementing cost-saving measures. Confidence remains lower than average, and...
Decoding the Enigma of Email Parsing: Amplify Efficiency, Unleash Potential
In our data-driven business landscape, viable channels of data influx are indispensable arrows in a company’s quiver. Becoming proficient at extracting viable, accurate data...
Getting the Right Advertising Agency for OnlyFans Services
OnlyFans’ popularity keeps growing, thanks to a high number of users. The website features creative Europeans and individuals from other countries who showcase their...
The Rise of Revenue Operations – What is RevOps?
Elevating revenue has forever been a paramount concern for business leaders. It's no shock that more enterprises are adopting the RevOps framework. Even the...
How AI is Transforming Web and Digital Marketing Agencies
The Rise of Automation and AI-Driven Marketing
The web and digital marketing world is undergoing a seismic shift. Artificial intelligence (AI) and automation are transforming...
The Magic of Pay-Per-Click Advertising: How to Skyrocket Your Business
Digital advertising is now an essential tool for businesses looking to skyrocket and drive growth. Among the various advertising methods available, pay-per-click (PPC) is...
Drive Success with Google Vehicle Ads: Rev Up Your Marketing Strategy
Google vehicle ads are a type of online advertising that allows auto dealers to promote their inventory of vehicles to interested shoppers on Google....
How to Improve Member Onboarding in Association Memberships
Joining an association is an exciting opportunity. The initial onboarding and welcome experiences will shape their first impressions of your association. Based on these...
Smart Medical Marketing: Using CRM Data To Enhance Patient Experiences
The landscape of medical marketing is undergoing a significant shift. With advancements in technology and the overwhelming amount of data available, healthcare institutions can...
Do You Run a Sustainable Business? Here’s How Ethical Marketing Can Spread Your Message
Sustainability is becoming one of the most highly valued qualities a business can possess. In the past, making sustainable choices for a business meant...
Smart Coupons for Business: Optimizing Your Expenses Without Compromising Quality
Running a successful business requires careful management of expenses. While it's important to maintain quality in your products or services, finding ways to save...
TOP READS OF THE WEEK
AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed
By Claire Snook
In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...
The Lawbreaker: How Deliberate Rule-Breaking Drives Innovation
By Doug Hall
Transformational ideas require a leap of faith. They require you to break free of your “adultness” to allow your mind to run free and unconstrained. This article presents one of the most...
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The Better Boards Podcast Series: Selling Bold Ideas in the Boardroom
The podcast and the article are brought to you by The Better Boards Podcast Series.
Have you ever wondered how to sell a bold idea in the boardroom? Not just an idea different from what your...
