Virtual Event
Hidden Needs Analysis: Creating Breakthrough Products
An Interview with Keith Goffin
The clear identification of customer needs is a fundamental part of successful innovation and most organizations aim to develop a...
Underdog Branding: Why Underdogs Win in Recessions
By Neeru Paharia, Anat Keinan, and Jill Avery
In response to difficult economic and social realities, firms can successfully both inspire, and increase their appeal...
Why Emotions Are as “Soft” as Gold Bars (Making Money)
By Dan Hill
For brand-oriented consumers and leaders as well as your average worker, emotions matter. Emotions are central, not peripheral, to both marketplace and...
TOP READS OF THE WEEK
Environmental Heroes and Villains – What Separates Truly Sustainable Organisations from those that Play Around the Edges?
By Giovani Palafox-Alcantar
COP29 underscored the gap between climate commitments and tangible actions, reflecting both progress and significant challenges. What is the critical role of business in bridging this gap and why are some companies...
Top Picks for 2025: Key Articles for Leaders and Readers
As we move into 2025, leaders are navigating a rapidly changing economic and cultural landscape, where understanding technological innovation, shifting business models, and global trade dynamics will be crucial to long-term success. So will...
![iStock-1438575049 (1) [Converted]](https://www.europeanbusinessreview.com/wp-content/uploads/2024/11/iStock-1438575049-1-Converted-100x70.jpg "“Does Everyone Hear Me OK?”: How to Lead Virtual Teams Effectively")
