Online Marketing Infuses More Demand Leading To High Sales
Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
How to Host Webinars on a Small Marketing Budget
Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...
Latest Marketing Tactics That Will Improve Your Business
When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...
The Ultimate Guide to All Different Types of Videos and When To Use Them
The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...
Digital Coupon Marketing Trends in Europe and the US
There’s no doubt that online shopping is at an all-time high, but how has the decade-long shift to online affected coupon marketing? In short,...
Company Brands as Purpose-driven Lived Experience Ecosystems
By Venkat Ramaswamy and Nicholas Ind
With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
A Complete Overview of How Facebook Advertising Works
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising.
What is...
How to Use Mobile Marketing to Improve Your Business
When many marketers think about their digital marketing strategy, they think of things like pay per click ads and search engine optimization. However, mobile...
5 Ways to Make Sure your Facebook Posts Post go Viral
Introduction
A viral material is a cutting-edge conundrum. It might seem that videos of singing babies or succulent profound plunge accounts of Instagram influencers charm...
7 Most Essential Digital Marketing Skills You Need
Basic advertising standards may remain the same, but more display capabilities and gadgets are constantly being developed that you may want to use in...
Step And Repeat Banner: Empowering Your Marketing Efforts
The step and repeat pattern you come across in event banners is one of the most powerful means of showcasing your brand today. What’s...
4 Trends in Reputation that CEOs Need to Understand
By Sharon Fishburne
Businesses of all sizes are having to think more seriously about their reputations. A reputational crisis not only damages consumer confidence in a...
What is Video Analytics and How it Can Help Increase Sales?
Content creators today have a ton of data to analyze the reach and impressions of their content. Big data has enabled us to gather...
Business Marketing: An Online Game Like at a Casino
The pandemics-related crisis has affected all sectors of the economy. Paradoxically, but it allowed the emergence of a new way of life and new...
8 Tips for Creating High-Converting B2B Landing Pages
Let’s face it: direct selling and cold calling are getting trickier by the minute. Prospects don’t have the time to hear your offer. So,...
The present of indoor and outdoor advertising: How it should look like in 2021!
Each of your competitors knows and uses the same tricks you use to run your businesses; that's why the business ecosystem in 2021 is...
How to make promotions that increase your sales and loyalty customers
This post is inspired by a client for whom I am developing a series of aggressive price promotions in order to position their brand....
Biden’s Words on Transparency Are a Learning Moment for All Communicators
By Adnan Bashir
To this day, it never ceases to amaze me how the most pertinent of lessons can come from the most unlikely of...
All You Need to Know About Douyin Marketing
Douyin, also known as TikTok internationally, is a music video social media platform. It has become one of the most popular social media apps...
Refinitiv’s James Rowland Wins CIM’s Marketer of the Year 2020 Award
James Rowland, Refinitiv, was recently crowned Marketer of the Year by the Chartered Institute of Marketing (CIM) during this year’s Marketing Excellence Awards. This...
Marketing And Promotion Tactics That Will Boost Your Business
Promotional elements and marketing strategies are critical elements of a business's success. It doesn't matter if you sell the best product in the world;...
This Is What Your Business Is Missing from the Visual Marketing Strategy
For a business to be productive and attract and retain more clients, what should create an engagement? One of these ways is by choosing...
How To Put Interactive Content To Best Use And Boost Business Sales Overnight!
When we say that interactive content on your website will help you rank better and let customers know about your business, it is a...
Connecting Through Narrative: 5 Business Examples
Most consumers look for a company that will go the extra mile. Whether in search of a product or service, functionality is only one...
How to Name Your New Brand
Launching a business can be exciting, as you’ll likely be filled with many ideas for marketing campaigns, the customer service experience, and sales tactics....
The Importance of Direct Mail During the Pandemic
For businesses struggling against the sense that their firms are under threat once more from coronavirus, this winter can seem almost unbearable. But one...
How to Create Content That Will Enlarge Your Instagram Engagement
Introduction
Many business owners will agree that the Instagram platform does not just serve as a means for uploading or liking pictures. Instead, it comes...
Market Research – An Essential Tool for Business Success
Market research is a core component of business growth. We all know that running your own business comes with some risks, but whether you're...
Beginners Guide for Affiliate Marketing
Affiliate marketing is performance-based marketing in which a business rewards each visitor or customer who contributed to their marketing efforts.
One of the most common...
The What and the Why of Using Customer Persona for More Effective Content Marketing
In all-things marketing, your content should aim to reach the "mind-eye" of the reader, helping them visualize an object, a problem, or situation without...
Loyalty Cards for Restaurants
Treating yourself to a delicious meal in a restaurant is among the best ways to relax and unwind. Meanwhile, do you know that restaurants...
Freedom of Speech in the Corporate World
By Anne OUIMET
“We die. That may be the meaning of life. But we do language. That may be the measure of our lives.” Toni...
Sales Techniques that Every Entrepreneur Needs to Know
It takes a lot of guts and grit to build a foundation for your business and achieve the growth you desire. Training yourself on...
5 Tips for Optimizing Your Affiliate Marketing Campaign
Marketing comes with a lot of data. If you’re trying to run your marketing by yourself, your ad tracker and affiliate marketing software are...
What is Online Behavioral Tracking Exactly?
Traditional methods of advertising leave a lot to chance. It is mostly a hit-or-miss operation for many companies. There might be no apparent reason,...
Marketing to Gamers in 2021
By Polina Haryacha
To successfully engage with gamers, marketers must first understand how the gaming industry operates today. Outdated beliefs about gaming (read: gaming is...
How Applied Statistics Unlocks Consumer Purchasing Patterns
Consumer purchasing patterns refers to the buying behavior of the ultimate consumer. Many characteristics, factors, and specificities influence a person’s decision-making process, purchasing behaviors,...
Your Guide to Paid, Owned, and Earned Media For Startup Business
Uncover the importance of earned, owned, and paid media for your business. They’re the cornerstone of any comprehensive growth strategy; the digital marketing trifecta....
Is Acquiring New Customers More Expensive Than Keeping Them?
There has been an ongoing discussion over customer acquisition and customer retention for many years. Both are vital to a business’s success, but which...
Is it Time to Offer Merchandise?
Merchandising is an excellent way to increase brand visibility and add a great new revenue stream for your business. Everyone can benefit from merchandising,...
Things you should learn to make your website well-performing in 2021
Introduction
There are over one billion websites in the entire world, according to the statistics. But what makes some of them much more successful than...
The biggest marketing mistakes you could make
What many don’t realise from the get-go, is that having a great product or service is only part of what makes a business successful....
Why It’s Important To Review Your Digital Marketing Strategy This Year
If you think your business will be fine once you have set a marketing plan in place, better think twice. Having a marketing plan...
Digital Marketing: AI Enables Expanded Roles for Marketers
By Seth Earley
Successful marketing depends on delivering the appropriate information at just the right moment to move the user to the next step in...
5 Major Perks Of Guest Posting For Your Business
New and experienced business owners have this notion that guest blogging is primarily about search engine optimization (SEO). But the truth is, it is...
5 Emerging Trends In B2B Marketing Everyone Should Know
B2B marketing continues to be a significant portion of many companies' marketing budgets, and there is no reason to believe this trend will change...
Direct Mail Marketing Isn’t Dead- Here’s Why You Should Opt it For Better Returns
As per research, Americans still opt for direct mail over the digital form. In fact, more than 75% of people still trust the ads...
Best Advice for Advancing Your Business Right Now
Millionaires are born in some of the most trying times, which is why right now is one of the best times to think about...
Why You Should Become a Loyalty-Oriented Business (and How to Do It)
What is the essence of becoming a loyalty-oriented business?
Consumers would pick the best offers and deals in a competitive market, that’s given. Therefore, businesses...
TOP READS OF THE WEEK
GenAI: Prompting A Better Marketing Strategy
By David Dubois and Joerg Niessing
Amid the rise of GenAI, executives must master prompt crafting to optimize their marketing and sales strategies.
In the ever-evolving world of digital marketing, the ability to craft impactful, audience-centric...
Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0
By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez
In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational...
LATEST FROM OUR COLUMNISTS
Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0
By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez
In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational...
