Virtual Event
How to Offer Customer Support to Global Customers
By Syed Balkhi
Offering localized customer support helps businesses build stronger connections with their audience. We will explore practical strategies for delivering effective customer support...
Adapting to Algorithm and UX Changes: Why Your Social Media Strategy Must Evolve with...
By Keith Kakadia
Establishing an active social media presence can be a great move for all types of business. Not only do social media platforms...
5 Common Mistakes That Hurt Email Deliverability
Email deliverability has been a hot topic in the email marketing industry since Google and Yahoo introduced new guidelines for sending emails. These guidelines...
Mastering Cross-Selling and Upselling: How Insurance Agencies Can Maximise Revenue
Insurance agencies operate in a competitive market where acquiring new customers can be costly. A more efficient approach to increasing revenue is to focus...
How to Better Understand Your Market to Drive Business Growth
By Francis Rodino
If you don’t truly understand your market, you’re shooting in the dark. Successful businesses thrive on market intelligence—knowing exactly who their customers...
The Power of Customer Feedback: How Reviews Drive Growth and Loyalty
In today’s competitive business landscape, customer feedback has become an indispensable tool for driving growth and fostering loyalty. In an age where consumers have...
The Interplay Of Consumer Factors and Brand Outcomes
A fresh perspective on how consumer behavior shapes brand results awaits those who study online interactions. Recent research has measured user activities and assessed...
The Art of Sales Mastery: Analyzing Kyosuke Nagai’s Sales Method and Its Impact on...
Sales is often perceived as a transactional endeavor, a high-pressure profession focused solely on closing deals.
Success in sales isn’t about following a single prescribed...
Influencer Marketing in 2025: The Good, The Bad, and The Unexpected
Love it or hate it, influencer marketing is here, and it’s bigger than ever. By 2025, it’s no longer just an add-on to a...
The Future of AI in Advertising: Scaling Authenticity and Relevance with Creative Data
By Meg Haley
Consumer expectations about the advertising they’re targeted with and the ways brands engage with them are evolving at a breakneck pace, leaving...
5 Google Ads Strategies Every B2B Business Should Use to Boost Lead Generation in...
In the competitive world of B2B marketing, staying visible and relevant is crucial for generating high-quality leads. Google Ads offers one of the most...
Prioritising User Security: What Makes Business Competitive in The Age of Data-Hungry Marketing
By Eugenii Kuznetsov
In the age of the rapid growth of artificial intelligence, the value of human touch in the brand’s communication has significantly increased....
How Can Businesses Develop Innovative Products?
Today, the business landscape has become very competitive, and only the best survive. This is why it is important to improve in all areas...
How to Unlock Explosive Growth: Marketing Strategies That Actually Work
Introduction: Ready to Grow Your Business Faster?
Ever feel like your business is stuck in neutral? You’ve got a great product or service, but somehow...
What Makes a Political Speech Effective?
Political speeches have been a fundamental tool for leaders to influence public opinion, rally support, and inspire action. An effective political speech isn’t just...
Multilingual Translation Agencies: Are they Essential for International Success?
To a large extent, we are more connected than ever. We can communicate in all manner of ways, in an instant, with people at...
From Doorsteps to Dealmakers: How Leaflets Drive Local Business Success
The Enduring Appeal of Localised Marketing
In an age dominated by global online campaigns, there’s something refreshingly personal about localised marketing. Businesses aiming to connect...
Marketing Strategies for Hotels
In the competitive landscape of the hospitality industry, effective marketing strategies are crucial for hotels to stand out. Understanding the latest trends and leveraging...
Content Marketing Funnel: Strategies for Every Stage of Your Customer’s Journey
By Ericka Marie Banting
Introduction
You developed a great product, researched the trends to market it, and promoted it on every relevant platform, including your standout...
Developing In-House Experts to Strengthen Your B2B Brand Authority
By Indiana Lee
In the B2B sector, thought leadership has become a powerful tool for establishing credibility and authority. As industries grow increasingly competitive, businesses...
Key Strategies for Business Growth
A concrete business growth strategy is more than just a marketing effort.
Growth is the lifeblood of any successful business, but achieving growth that is...
Trendy Business Card Ideas to Stand Out in 2024
Why Business Cards Still Matter in 2024
Despite the rapid digitisation of communication, business cards continue to hold their ground as a personal and tangible...
“Your Call is Important to Us”: The Business Psychology of Queuing
By Adrian Furnham
One sure way to disgruntle your customers is to oblige them to fritter away their valuable time in queues – whether in...
Why Personalization Is the Future of Online Marketing
Personalization in online marketing is the art of tailoring content, products, and interactions to meet the unique preferences and requirements of specific customers. It’s...
Know about PPC Management’s Future: Trends to Track in 2024
Reaching targeted audiences and generating quantifiable results, pay-per- click (PPC) advertising has grown to be a necessary component of digital marketing for companies. The...
Building Trust Through Honest Reviews
In the dynamic world of affiliate marketing, trust is the currency that drives conversions and fosters long-term relationships with your audience. Without trust, even...
Creative Uses of Digital Signage to Enhance Brand Visibility
Digital signage in the form of screens and displays of all sizes is now common in public spaces, from airports and shopping malls to...
Why You Should Plan Your Business’s Social Media Calendar in Q1 (and 12 Helpful...
Planning your business’s social media calendar in the first quarter of the year can set a productive and proactive tone for the months ahead....
Why Your Business Needs to Implement AI into Marketing Strategies
By Marc Mazodier
With AI, developing more targeted and sustainable marketing strategies is no longer an impossible task. Here are ways AI can revolutionize your...
The Application And Impact Of Emotions in Politics
By Dr. Anna Rostomyan and Dr. Monika Klein
Emotions play a significant role in political decision-making. In this hypothesis, the authors suggest that emotions, such...
Tips for Optimizing Your Marketing Business with AI-Generated Content
Businesses are constantly seeking innovative ways to enhance their operations and improve efficiency. One area that has gained significant attention is content creation, which...
How Celebrity Culture Shapes Global Business and Entertainment
The phenomenon of celebrity culture is no longer restricted and rather is counted among the foremost important forces affecting businesses and entertainment globally. The...
YouTube Business Strategy: Tips for Promoting Your Brand Online
YouTube is not just a platform for entertainment, but also a powerful tool for business development. Millions of users watch videos every day, which...
The Psychology of Christmas
By Adrian Furnham
The "season to be jolly" is once more looming, and with it comes the uncomfortable sensation that one really ought to start...
Strategies for B2B Lead Generation That Work for Modern Companies
Companies aiming to grow and flourish in the competitive market of today depend on B2B lead generation. Businesses that shine in lead generation create...
Mastering Brand Storytelling for Entrepreneurs
In today’s hyper-competitive marketplace, advertising is no longer just about promoting products or services; it’s about making meaningful connections with consumers. For entrepreneurs, especially...
Romanshika Singh: A Pioneering Force Redefining Media and Marketing for the Modern Age
By Tom White
Romanshika Singh’s exceptional career in media and marketing has cemented her as a visionary and trailblazer, redefining standards in an ever-evolving industry....
Create a Magnetic Employer Brand
By Sarah Woodhouse
A strong employer brand is a crucial factor not only for attracting top talent but also for retaining valuable employees in a market where...
10 Ways to Enhance Your Customer Experience with AI in 2024
By Steve Jackson
Did you know that 80% of brands believe they provide an amazing customer experience, but only 8% of customers agree? That’s a...
Exploring the Digital Landscape of Pakistan: Trends, Growth, and Future Potential
Do you know Pakistan has around 111.0 million internet users, currently. There are many factors that have fueled this rapid growth, such as affordable...
How Programmatic Advertising Works?
In today's digital landscape, programmatic advertising has revolutionized the way ads are bought, sold, and delivered online. But what is programmatic advertising, and how...
Marketing Communications to Drive Real Business Outcomes
Interview with Diana Akchurina of Easy Communications
Interviewed by Ariane Cornejo for The European Business Review
For Easy Communications CEO Diana Akchurina, the fascination of marketing...
Marketing Is Killing ESG. Here’s How We Can Save it.
By Ricardo Vargas
ESG has become a catchphrase many companies use to show that they care for the environment while conveniently ignoring the aspects of...
How Healthcare Video Production Enhances Patient Engagement and Boosts Hospital Marketing Strategies
Video has become essential for healthcare marketing, helping hospitals and clinics engage patients, simplify complex information, and build trust—key factors patients look for today....
How to Get Results from Your Mobile App Marketing: A Detailed Guide
Mobile app marketing drives user acquisition, engagement, and retention in today’s competitive app marketplace. However, achieving real, measurable results requires a strategic approach that...
The Importance of Teamwork and Communication in Successful Software Projects
Software development is no exception to these examples, with teamwork and communication being quoted as the two primary factors of project success. Finally, and...
Services have Become Invisible to Customers in B2B and B2C
By Fernanda Arreola and Alfonso Castañeda
For customers in B2B and B2C environments, the true providers of the services they consume have become invisible. In this...
How Social Media Platforms Are Shaping the Future of Brand Engagement
Social media platforms are revolutionizing brand engagement by enabling real-time interactions and fostering personalization. You can connect with brands through diverse content formats like...
How to Monetize Your Network
By Natalia Cebotari
Building a network is more than just collecting contacts—it’s about fostering deep, meaningful relationships. In this article, Natalia Cebotari shares five key...
Modern Business Solutions: Navigating Today’s Digital Landscape
In today's rapidly evolving business environment, companies must stay ahead of technological advancements while maintaining strong team dynamics and employee satisfaction. This comprehensive guide...
TOP READS OF THE WEEK
The Lawbreaker: How Deliberate Rule-Breaking Drives Innovation
By Doug Hall
Transformational ideas require a leap of faith. They require you to break free of your “adultness” to allow your mind to run free and unconstrained. This article presents one of the most...
The Drama Queen Leader: Theatricality and Inappropriate Behaviour
By Adrian Furnham
Friendly, dramatic, and attention-seeking, they are difficult to miss. You may find them entertaining in social settings, but what happens when you have to work with them? In this article, Adrian Furnham...
LATEST FROM OUR COLUMNISTS
Artificial Integrity
By Hamilton Mann
Much has been said about how to instill integrity into AI-generated content. So far, the focus has been on policing training data or filtering output, but wouldn't it be better if the...
