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Luxury Strategy

This category is Luxury Strategy, exploring high-end market trends, brand positioning, and consumer behavior in the luxury industry. It features expert insights on innovation, exclusivity, and strategies that drive success in the premium and luxury business sector.

Amazon, Just a Click Away from Luxury

What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...

Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory

By Dr Stéphane J.G. Girod With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...

Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?

By Jean-Noël Kapferer As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...
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Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen

In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...

“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot

In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...

How Luxury Brands can benefit from Personality-based Branding

By Klaus Heine and Haibo Xue Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...

The Future of Luxury Talent

By Ashok Som Leadership style and strategy that luxury brands should keep an eye on in order for them to ensure that their business philosophies...

The Brand-Building Canvas: How to Build a Business and a Brand in One...

By Klaus Heine Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with...

Copycats: Where Fashion and Pharmaceuticals Meet

By Gregory DeYong, Hubert Pun and Carol Lucy Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
Shang Xia

To Harness the Power of Purpose, Brands Must Have a Mission

By Klaus Heine and Sabine Chrétien-Ichikawa Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...

The Marketing Strategy Behind the Luxury Brands

On paper, it could be argued that high-end luxury brands should be struggling in the digital age. Competition from other brands is intense, but...
Man talking

The Rise of the Hospitality Manager

Happy, comfortable and productive employees and the new generation of office managers making it happen By Fernanda Arreola and Gregory Unruh New demands are emerging in...
BOBITS Aerial

The World’s Greatest Paradise Islands

Owning an island is the pipe dream of billionaires. Once you've bought all the conventional things that money can buy, owning a remote island...

Sustainability is A Mindset, A Never Ending Journey

Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee Franziska Gsell has been the Chief Marketing Officer of...
Chanel

When Building-a-Brand is Strategy? The Brand Based View

By Ashok Som and Kazuhiro Asakawa Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...
Luxury Watch Brands

Top Luxury Watch Brands To Watch Out For This 2021

To say watches are only an accessory is a grieve understatement. They are more than just decorative pieces you sling on as an afterthought...

Innovation pathways for luxury brands – evolution or reinvention?

By Hannes Gurzki and Ashok Som  Since its inception, the luxury industry has been a growth story. Product extensions, store network expansion, entering growth markets...
business article review

Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni

The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...

The Cayman Islands Registry: the offshore aircraft registry of choice since the 1970s

The Cayman Islands Aircraft Registry (The Registry) is the registry of choice for many owners, financiers, management companies, attorneys and other key decision makers....

Luxury Fashion Retailers are Turning to Concept Stores

The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...

3 things you need to know when investing in watches

to give watches the time of day (pardon the pun). They are not only fashion accessories, but also nowadays a high technological device that...
NFT

Metaverse Investing: Buying Into NFTs Through Luxury Goods Stocks

The nonfungible token (NFT) market is possibly the hottest right now, with no signs of stopping. Future forecasts have placed the growing industry, along...
Luxury Properties

William Raveis Publishes Spectacular Raveis Collection Luxury Properties Magazine for 2025

William Raveis, the number one privately held real estate company in Florida, South Carolina, and the Northeast is the go-to-source for luxury real estate...
Luxury Lifestyle Awards Announces the Top 100 Real Estate Brokers and Developers of 2024

Luxury Lifestyle Awards Announces the Top 100 Real Estate Brokers and Developers of 2024

Luxury Lifestyle Awards is thrilled to present the TOP 100 Luxury Real Estate Brokers and the TOP 100 Luxury Real Estate Developers of the...
Phyllis Newhouse Omenaa Mensah Rafał Brzoska Dedrick Thomas Hervia Ingram

Art, Elegance, and Philanthropy: How the TOP CHARITY Auction Redefined Giving Back

In the world of luxury, few events manage to seamlessly blend grandeur with a profound sense of purpose. The TOP CHARITY Auction 2024, recently...
Modern Costa Rican Architecture Design

Modern Costa Rican Architecture: Visionary Insights from Roderick Anderson, CEO of SARCO Architects

Costa Rica is increasingly becoming a sought-after destination for building luxury dream homes, attracting discerning individuals seeking modern, luxurious residences in a pristine tropical...
Luxury Lifestyle Awards Presents The TOP 100 Hotel General Managers of 2024

Honoring Leadership: Luxury Lifestyle Awards Presents The TOP 100 Hotel General Managers of 2024

Luxury Lifestyle Awards proudly announces its annual selection of the TOP 100 Hotel General Managers of the World for 2024. This anticipated compilation celebrates...
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Estrella De Portocolom: Casa-Neo’s Award-Winning Luxury Villa Redefines Seafront Living in Mallorca

Casa-Neo Property Developers has been honored by the prestigious Luxury Lifestyle Awards in the category of Best Luxury Real Estate Developer in Mallorca, Spain,...
Luxury Lifestyle Awards Announces 2024

The Ultimate Guides to Luxury Living: Luxury Lifestyle Awards Announces 2024 Winners in Real...

Luxury Lifestyle Awards is proud to announce the release of the 2024 Winners Guides, showcasing exceptional achievements in luxury. This year, the Guides focus...
Puurspanje

Puurspanje Makes History: Fifth Time Winning Best Luxury Real Estate Consultancy in Costa Calida...

For the incredible fifth time, Puurspanje has been recognized by Luxury Lifestyle Awards, a global arbiter of excellence within the luxury sector, as Best...
luxury shopping

How to Move from Product to Cultural Innovation

By Klaus Heine and Michel Phan Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...

5 Reasons For A Golf Holiday In Costa del Sol Spain

The Costa del Sol in Southern Spain, has been a popular holiday destination for millions of tourists since the 1960’s. With it’s thriving nightlife, miles...
Luxurious Design

Top Features of a Luxurious Design

One can only feel at home in a house or flat if its decoration revolves around their tastes. If you want to have a...
Buying Luxury

Improving the Emotional Mix of Buying Luxury

By Francine Espinoza Petersen and Mariana Soberano Buying luxury impacts not only consumers’ wallet, but also their hearts. In this article, we provide a deeper...

Why You Should Upgrade Your Business Travel Flights

The airline industry is expected to cross the $38.4 billion mark in the future. This means there are millions of people who splurge money...

Does the Devil Wear Prada? Lessons in supply chain sustainability from luxury fashion

By Hakan Karaosman, Donna Marshall and Alessandro Brun Summary In this article, we present the results of a five-year ongoing research project, with multiple companies in...
Woman writing

How to Grow Your Luxury Retail Business through Guest Posting

Running a luxury retail business has always been quite different from almost any other enterprise. Different approach to marketing, clients with a specific set...
hotel

7 High-Tech Solutions That Turn Hospitality Industry Upside Down

When one says "high-tech" or "bleeding edge", the hospitality industry will probably be not the first association that jumps to your mind. After all,...

The 7 Biggest Global Vacation Rental Trends for Property Owners

Due to the recent COVID-19 health crisis, the vacation rental business has experienced an unprecedented impact. The United States and many other countries have...

TOP READS OF THE WEEK

Person using laptop with Ai Content Generator. Interaction with the Ai assistant to solve some tasks more easily.

AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed

By Claire Snook In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...
Many small ideas lead to big innovation. Lawbreaker concept

The Lawbreaker: How Deliberate Rule-Breaking Drives Innovation 

By Doug Hall  Transformational ideas require a leap of faith. They require you to break free of your “adultness” to allow your mind to run free and unconstrained. This article presents one of the most...

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The Better Boards Podcast Series: Selling Bold Ideas in the Boardroom

The podcast and the article are brought to you by The Better Boards Podcast Series. Have you ever wondered how to sell a bold idea in the boardroom? Not just an idea different from what your...

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