To Harness the Power of Purpose, Brands Must Have a Mission
By Klaus Heine and Sabine Chrétien-Ichikawa
Especially in times of economic turbulence, companies need to be even more innovative. But competition has shifted from product...
How to Move from Product to Cultural Innovation
By Klaus Heine and Michel Phan
Brand spirit is, or should be, at the heart of a company’s brand culture. But how can a business...
When Building-a-Brand is Strategy? The Brand Based View
By Ashok Som and Kazuhiro Asakawa
Most managers have been enamoured by continuously focusing on resource allocation and optimization in defining the strategies of their...
Does the Devil Wear Prada? Lessons in supply chain sustainability from luxury fashion
By Hakan Karaosman, Donna Marshall and Alessandro Brun
Summary
In this article, we present the results of a five-year ongoing research project, with multiple companies in...
Improving the Emotional Mix of Buying Luxury
By Francine Espinoza Petersen and Mariana Soberano
Buying luxury impacts not only consumers’ wallet, but also their hearts. In this article, we provide a deeper...
Metaverse Investing: Buying Into NFTs Through Luxury Goods Stocks
The nonfungible token (NFT) market is possibly the hottest right now, with no signs of stopping. Future forecasts have placed the growing industry, along...
Top Features of a Luxurious Design
One can only feel at home in a house or flat if its decoration revolves around their tastes. If you want to have a...
Top Luxury Watch Brands To Watch Out For This 2021
To say watches are only an accessory is a grieve understatement. They are more than just decorative pieces you sling on as an afterthought...
The Marketing Strategy Behind the Luxury Brands
On paper, it could be argued that high-end luxury brands should be struggling in the digital age. Competition from other brands is intense, but...
7 High-Tech Solutions That Turn Hospitality Industry Upside Down
When one says "high-tech" or "bleeding edge", the hospitality industry will probably be not the first association that jumps to your mind. After all,...
Sustainability is A Mindset, A Never Ending Journey
Interview with Franziska Gsell, Chief Marketing Officer of IWC Schaffhausen, chairwoman of the company’s Sustainability Committee
Franziska Gsell has been the Chief Marketing Officer of...
The 7 Biggest Global Vacation Rental Trends for Property Owners
Due to the recent COVID-19 health crisis, the vacation rental business has experienced an unprecedented impact. The United States and many other countries have...
5 Reasons For A Golf Holiday In Costa del Sol Spain
The Costa del Sol in Southern Spain, has been a popular holiday destination for millions of tourists since the 1960’s.
With it’s thriving nightlife, miles...
Experience the true La Dolce Vita at Grand Hotel Villa Serbelloni
The Grand Hotel Villa Serbelloni is one of the most well-known and prestigious hotels in the world. The Villa is steeped in history and...
The Rise of the Hospitality Manager
Happy, comfortable and productive employees and the new generation of office managers making it happen
By Fernanda Arreola and Gregory Unruh
New demands are emerging in...
The World’s Greatest Paradise Islands
Owning an island is the pipe dream of billionaires. Once you've bought all the conventional things that money can buy, owning a remote island...
How to Grow Your Luxury Retail Business through Guest Posting
Running a luxury retail business has always been quite different from almost any other enterprise. Different approach to marketing, clients with a specific set...
Why You Should Upgrade Your Business Travel Flights
The airline industry is expected to cross the $38.4 billion mark in the future. This means there are millions of people who splurge money...
The Cayman Islands Registry: the offshore aircraft registry of choice since the 1970s
The Cayman Islands Aircraft Registry (The Registry) is the registry of choice for many owners, financiers, management companies, attorneys and other key decision makers....
Luxury Fashion Retailers are Turning to Concept Stores
The decline of the high-street is inescapable. Every town centre in the country has experienced it to some extent or other. The major contributing...
3 things you need to know when investing in watches
to give watches the time of day (pardon the pun). They are not only fashion accessories, but also nowadays a high technological device that...
Copycats: Where Fashion and Pharmaceuticals Meet
By Gregory DeYong, Hubert Pun and Carol Lucy
Copycats are every industry’s nightmare. Consumers are becoming more budget-conscious and many start to favour generic products...
Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen
In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...
“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot
In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...
How Luxury Brands can benefit from Personality-based Branding
By Klaus Heine and Haibo Xue
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...
Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?
By Jean-Noël Kapferer
As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...
Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory
By Dr Stéphane J.G. Girod
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
Amazon, Just a Click Away from Luxury
What are the Implications for Selective Distribution?
By Xavier Derville and Jean-Noël Kapferer
Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...
By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs
A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...
Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige
By Klaus Heine and Francine Espinoza Petersen
Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
Designing Luxury Experience
By Vadim Grigorian and Francine Espinoza Petersen
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...
Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...
By Pierre Xiao Lu
Research Phenomena
China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...
D-Hotel Maris: the Ultimate Luxury Experience
D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...
TOP READS OF THE WEEK
Top Picks for 2025: Key Articles for Leaders and Readers
As we move into 2025, leaders are navigating a rapidly changing economic and cultural landscape, where understanding technological innovation, shifting business models, and global trade dynamics will be crucial to long-term success. So will...
“Reverse Backstabbing”- The Art of Praising People Behind Their Backs
By Avi Liran
Gossip can be hurtful and malicious, leaving behind a bad smell. And while we may not always avoid it, we can choose the type of gossip to engage in. Enter, reverse backstabbing,...
![iStock-1438575049 (1) [Converted]](https://www.europeanbusinessreview.com/wp-content/uploads/2024/11/iStock-1438575049-1-Converted-100x70.jpg "“Does Everyone Hear Me OK?”: How to Lead Virtual Teams Effectively")
