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Delivering Innovation - Accenture Research

This category is Delivering Innovation – Accenture Research, showcasing cutting-edge insights on technology, digital transformation, and business strategy. It explores how innovation drives growth, competitiveness, and success in an ever-evolving global marketplace.

To Find Value in the Digital Age, Find It for Others First

By Omar Abbosh, Vedrana Savic and Michael Moore To grow their businesses consistently, leaders must envision a much bigger picture of where value resides than...

Walking the New Corridors of Power: Positioning your Business for the Era of Emerging-Market...

By Mark Purdy, Athena Peppes, Armen Ovanessoff & Kuangyi Wei Over the past decade, the corridors of trade and investment have increasingly been occupied by...

The Rise Of The Imagination Economy

By Mark Purdy, Athena Peppes and Suning An The physical constraints of distance and geography shape how we live, work, produce and consume. But advances...

What Companies Must Do Now That Better Is Also Cheaper

By Paul F. Nunes and Larry Downes Industry-disrupting products used to enter the market as inferior but more affordable versions of existing offerings, giving incumbents...

India’s Lessons for Creating a Digital Business

By Raghav Narsalay and Avnish Sabharwal As India rapidly moves into the digital era, leading Indian businesses are changing their business models to capture the...

Best of All Worlds: Hybrid Models of Public-Service Delivery

By Tim Cooper & Matthew Robinson Governments around the world are facing increasing pressures on all fronts. From Europe to Japan to the United States,...

The Digital Revolution is an Evolution for the Outsourcing Industry

By Mike Salvino Digital technology has transformed virtually every industry, affecting the way companies serve customers, manufacture products,

Solving Marketing’s Inventory Crisis

By Paul F. Nunes and Joshua Bellin Just-in-time manufacturing was adopted shortly after World War II to save companies from drowning in excess inventory as...

Reclaiming the Battlefield of Consumer Influence

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a...

Jumping the S-Curve: How to Reach the Top – and Stay There

By Paul Nunes and Timothy Breene One obvious trait of high-performance companies is that they are all adept at launching new businesses -- a process...

How the Industrial Internet of Things Can Add to the Wealth of Nations

By Mark Purdy and Ladan Davarzani To capture the benefits of Internet-connected machines, national leaders must nurture the conditions that are needed to translate technological...

Disruptive Digital Technologies Can Help Europe Recapture Competitiveness

By Mauro Macchi European countries have long lagged behind other developed economies in productivity and innovation, even prior

The Fintech Opportunity for Banks in Europe

By Elena Mazzotti and Francesca Caminiti Propelled by data-driven innovation, fintech companies continue to gain traction – taking some financial firms by surprise. For banks...

Don’t Despair: Growth from Consumer Behaviour Change in Developed-Market Economies

By Paul F. Nunes, Sam Yardley & Mark Spelman Mired in a period of low growth, developed economies are becoming increasingly tough places to do...

Making China Your Top Priority

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the...

Are You Following the Right Digital Recipe?

By Tracey Countryman, David Abood, Aidan Quilligan, Raghav Narsalay, and Aarohi Sen   To produce a successful dish of digital reinvention, start by combining six ingredient...

Making Inclusive Growth a Reality: Lessons from India

By Raghav Narsalay and Anish Gupta Reaching out to the poor in emerging markets has long been a laudable social goal. But in India today,...

How Europe Can Rebuild Skills and Generate Growth

By Tim Cooper, Athena Peppes, Mark Purdy and Matthew Robinson Europe is facing a jobs and unemployment crisis that is unprecedented in recent times • Since...

Reimagining Enterprise IT for an Uncertain Future

By Jeanne G. Harris, Allan E. Alter, Stéphane J.G. Girod and Iris A. Junglas The role of the information technology department is under scrutiny in...

How Banks Grow Now

By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...
global business strategy

Using Technology To Turn The Dial On Inclusion: The Mental Health Opportunity

By Barbara Harvey The stigma long associated with mental health challenges is fading. Companies should turn that to their advantage. Technology can help.  Companies increasingly understand...

Why Mastering AI is Harder than You Think and Four Essential Behaviors to Get...

By Jean-Marc Ollagnier, Philippe Roussiere, and Praveen Tanguturi Powered by recent investments, European companies are on pace to collectively lead the world in artificial intelligence...

5 Keys to Resolving Cross-Functional Rivalries in your Digital Transformation

By Bhaskar Ghosh, Nigel Stacey, Raghav Narsalay, Aarohi Sen, and Paul Barbagallo The challenge is as old as business itself: How do you get people...
Smart Moves for Europe's Energy Intensive Industries

Smart Moves for Europe’s Energy Intensive Industries

By Jean-Marc Ollagnier, Sytze Dijkstra, Lasse Kari and Gargi Chakrabarty Europe needs to keep producing chemicals, steel, and cement while reducing emissions from those industries....
Focus on Value

Focus on Value: What Your Company Does Matters more than Where It Sits

By Rachael Bartels and Kathleen O’Reilly Companies everywhere must find new sources of value creation both inside and outside traditional industry boundaries. For decades, industry definitions...
AI

Conversational AI is Asking for Ethical Oversight: How Can Humans Best Answer the Call?

By Laetitia Cailleteau and Patrick Connolly As conversational artificial intelligence (AI) advances, it is able to sustain ever more human-like relationships with end users. This...
Navigating the Ethical Landscape of Generative AI

Navigating the Ethical Landscape of Generative AI

By Laetitia Cailleteau, Philippe Roussiere and Professor Thierry Rayna With the game-changing explosion of AI into the commercial world, business leaders have, predictably, focused on the...
European Automakers

Shifting Gears: How European Automakers Can Survive the EV Disruption

By Juergen Reers, Marcello Tamietti, Philipp Kupferschmidt, Stefan Hattula, and Sheryl Yaping Yu European automakers face growing competition from Chinese and U.S. electric vehicle (EV)...
European economy

How European Companies Can Drive Reinvention and Resilience through Generative AI

By Mauro Macchi, Dominic King, and Ladan Davarzani Europe’s economy shows promise, but stock market turbulence, political uncertainty and war could disrupt it any time....
EU Tech

Europe Must Invest in Technology, Talent, and Trust to Realise the Potential of Generative...

By Jean-Marc Ollagnier, Jack Azagury and Dominic King Could generative AI breathe new life into the old continent? Europe’s technology deficit with North America is...
Gen AI Revolution

Leading the Gen AI Revolution: Building Workers’ Trust to Reinvent Work in Europe

By Tim Good, Andrew Young and Mamta Kapur Europe is currently undergoing a generative AI-driven transformation in the world of work. While leaders are confident...
shutterstock_2058573251

Edge Computing in Europe: A Key Driver of Business Innovation 

By Ram Ramalingam, Teresa Tung, Nitu Kaushal & Shalabh Kumar Singh Edge is an essential component of the cloud computing model and has the potential...
Accenture Research

Pivot or Perish: Modern Enterprise Networks Will Drive the Digital Future in Europe

By Jefferson Wang, Michele Marrone, and Swati Vyas As Europe sets out to deliver on its second digital agenda, companies will need to equip themselves...

Countdown to Cybersecurity in the Quantum Era: Will Businesses be Ready in Time?

By Tom Patterson and Laura Converso Leaps in quantum technology and hybrid approaches are shortening the time to Q-Day, when adversaries can use quantum computing...
professional peopl silhouettes

Why Strong Technology Leadership Matters to Europe’s Future Competitiveness

The Right Leadership Can Help Bridge Europe's Lag in Technology Adoption, R&D, and Patents By Jean-Marc Ollagnier, Svenja Falk, and Surya Mukherjee Increasing leaders’ technology quotient...
earth above

2023, A Space Opportunity: Pioneering Space Technologies, Protecting the Earth, and Preserving the Space...

By Shruti Shalini, Shalabh Kumar Singh, and Shubhashis Sengupta Space-to-Earth observation technologies are helping businesses and governments make progress towards realizing sustainable development goals on...
Europe's path to reinvention

Accelerating Europe’s Path to Reinvention

By Jean-Marc Ollagnier, Svenja Falk and Laura Wright Despite the challenging business environment, European executives are optimistic about their organization's future growth. By embracing Total...
innovative business ideas

Preparing for the Next Wave of Innovation? Think Beyond Technology

By Gianfranco Casati, Vedrana Savic and Koteswara Ivaturi More than ever, industry giants are applying what we call “non-incremental” innovation, to shake up their established...
one way to accelerate social mobility

Fixing the Progression Paradox: One Way to Accelerate Social Mobility

By Simon Eaves, Camilla Drejer and Dominic King Socio-economic background continues to weigh on career progression in the UK. Despite this, a new Accenture study...
Data Economy

The Future of the Data Economy: Four Building Blocks to Maximize Value From Data...

By Svenja Falk, Surya Mukherjee and Laura Wright Data has massive potential to create both social and business value. Yet, most companies are yet to...
Race to Net Zero

Three Steps to Getting on Track in the Race to Net Zero

By Jean-Marc Ollagnier, Sytze Dijkstra and Monique de Ritter The UN Climate Change Conference of the Parties (COP26) in Glasgow saw a welcome spate of...
cloud

How European Companies can use the Cloud to Increase their Competitiveness

By Jean-Marc Ollagnier, Sybille Berjoan, Surya Mukherjee and Gargi Chakrabarty Most European business leaders think of cloud as shared, public data centers to host workloads...
How European Companies Can Become Growth Leaders

How European Companies Can Become Growth Leaders

By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...
Sustainability

Why Fixing the Planet is also about Seizing Business Opportunities

By Jean-Marc Ollagnier, Sybille Berjoan, Dr Jacques Bughin and Yuhui Xiong Companies’ efforts to become more sustainable can often be driven by regulation or government...

How Businesses Are Getting Back on Track in China

By Svenja Falk, Frank Riemensperger and Serena Qiu Two months ahead of most other businesses in dealing with COVID-19, companies in China offer key insights...

How the Next Wave of Innovators will Change the Fabric of the World

By Jean-Marc Ollagnier and Vedrana Savic The next wave of innovation will see products and services combining technology from across the digital, physical and biological...

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Business Teams

Business Teams: Bad, Sad, and Mad… and How to Fix Them

By Georgie Flenberg and Adrian Furnham If you want the best from your car, it helps to have some idea of how it all works. But do you know what's going on under the bonnet...
Person using laptop with Ai Content Generator. Interaction with the Ai assistant to solve some tasks more easily.

AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed

By Claire Snook In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...

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