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Delivering Innovation - Accenture Research

This category is Delivering Innovation – Accenture Research, showcasing cutting-edge insights on technology, digital transformation, and business strategy. It explores how innovation drives growth, competitiveness, and success in an ever-evolving global marketplace.

Countdown to Cybersecurity in the Quantum Era: Will Businesses be Ready in Time?

By Tom Patterson and Laura Converso Leaps in quantum technology and hybrid approaches are shortening the time to Q-Day, when adversaries can use quantum computing...
AI

Conversational AI is Asking for Ethical Oversight: How Can Humans Best Answer the Call?

By Laetitia Cailleteau and Patrick Connolly As conversational artificial intelligence (AI) advances, it is able to sustain ever more human-like relationships with end users. This...
How European Companies Can Become Growth Leaders

How European Companies Can Become Growth Leaders

By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...

5 Keys to Resolving Cross-Functional Rivalries in your Digital Transformation

By Bhaskar Ghosh, Nigel Stacey, Raghav Narsalay, Aarohi Sen, and Paul Barbagallo The challenge is as old as business itself: How do you get people...

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Business Teams

Business Teams: Bad, Sad, and Mad… and How to Fix Them

By Georgie Flenberg and Adrian Furnham If you want the best from your car, it helps to have some idea of how it all works. But do you know what's going on under the bonnet...
Person using laptop with Ai Content Generator. Interaction with the Ai assistant to solve some tasks more easily.

AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed

By Claire Snook In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as well as the strategic pivot from traditional search engines toward...

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Risk business and SME concept, business man stands on wooden blocks. risk control and managment idea

You Must Innovate Your Governance too! The Risk for Startups and SMEs

By Fernanda Arreola While startups and SMEs are often lauded for their agility and innovation, one critical dimension is frequently overlooked: governance. This article explores the risks associated with neglecting governance innovation, emphasizing that effective...