Outsourcing has become increasingly popular as businesses seek to do more with less. When done right, outsourcing can be a cost-effective way to access the specialized expertise you need without having to add headcount. This is especially true in digital marketing, where things are constantly changing, and businesses need to be agile to stay ahead of the competition.
One area where outsourcing can be beneficial is pay-per-click (PPC) marketing. Because PPC can be complex and time-consuming, many businesses outsource this function to a PPC consultant. Here are seven services you can expect from a good PPC consultant. Keep on reading to learn more.
1. Research And Analysis
It’s vital to understand your target market, your competitors, and the overall landscape of the marketplace. Without these insights, creating an effective PPC campaign would be challenging.
Any good PPC consultant like Claire Jarrett and similar experts in the field will offer a comprehensive research and analysis package as part of their services. It may include conducting surveys, and focus groups, analyzing data from social media platforms, and more.
Once the data has been collected, it’ll be analyzed to identify trends and insights. This information will develop a customized PPC campaign tailored to your specific needs and goals.
2. Keyword Research
Keyword research is one of the most critical steps in any pay-per-click (PPC) campaign. The right keywords can mean the difference between success and failure, so choosing them carefully is crucial.
An experienced PPC consultant can help you to identify the best keywords for your business and target audience. They’ll also be able to track your progress and make changes as necessary to ensure that your campaigns are as effective as possible.
In addition to keyword research, a good PPC consultant should also be able to provide other services such as campaign management, ad creation, and reporting.
3. Ad Creation And Testing
Creating effective marketing ads is essential for any successful PPC campaign. Your consultant should be able to help you create ads that are relevant to your target keywords and that’ll appeal to your target audience. They should also be able to test different versions of your ads to see which ones are most effective.
And your consultant should be able to help you with the testing process. They should be able to test different ad copies, landing pages, and targeting options to see what performs best for your enterprise. Testing can be time-consuming and expensive, but it’s essential for ensuring that your PPC campaigns are successful.
4. Campaign Set-Up And Management
You should expect comprehensive campaign set-up and management services when you outsource your PPC campaigns. Luckily, your PPC consultant will work with you to understand your advertising goals, target audience, and budget. With this information, they’ll set up your campaigns on the appropriate platforms and ensure they’re targeting the right people.
In addition, your PPC partner will monitor your campaigns on an ongoing basis, making adjustments as necessary to ensure that they are performing optimally. It includes regularly reviewing your campaigns to ensure they meet your goals, making changes to bidding strategies and ad copy, and adding or removing keywords as needed.
5. Reporting And Analysis
Reporting and analysis are essential for understanding the performance of your PPC campaign. By tracking key metrics such as click-through rate (CTR) and cost-per-conversion (CPC), you can see what’s working and what isn’t. This information is invaluable for making adjustments to your campaign so that you can improve your results.
A good PPC consultant will provide regular reports on your campaign’s performance and offer insights on improving it. They’ll be available to answer any general questions about your campaign or PPC too. Work with a qualified consultant who offers comprehensive reporting and analysis services to get the most out of your PPC campaigns.
6. Account Optimization
Account optimization is another service that a good PPC consultant can offer. Over time, your account will need to be optimized to ensure that it’s performing optimally. This includes making changes to your campaigns, ad copy, and keywords.
Your consultant should be able to review your account regularly and make recommendations on how to optimize it. They should also be available to answer any general questions about your account or PPC. Work with a qualified consultant who offers account optimization services to get the most out of your PPC campaigns.
7. Competition Monitoring
Lastly, your PPC consultant should offer competition monitoring. With so many businesses competing for the exact keywords, keeping an eye on your competition is essential. This way, you can adjust your campaigns accordingly to ensure you get the most out of your PPC investment.
Your consultant should be able to track your competition’s activities and report back to you regularly you help improve your performance. By offering insights on how to improve your campaigns, you’ll stay ahead of the competition.
Takeaway
When outsourcing your business’ PPC campaign management, there are a few things you should look for in a qualified consultant. Ensure they offer all the services necessary for a successful campaign, including ad creation and testing, campaign set-up and management, reporting and analysis, and competition monitoring. With these services, you can be confident you’re getting the most out of your PPC campaigns.
