Imagine opening a beautiful, custom envelope – you feel the paper, see the design and the colours, and instantly notice that they’ve made an effort. In our digital world, using a personalised envelope is the minimum requirement to ensure you are not forgotten.
The most important part of personalised envelopes is; well, everything! From the paper to the colours to the text. Every part of it needs to sing the same identity as you wish to convey in your message.
The Power of Customisation
One of the great things about custom envelopes is that you can always use them to convey a personality for any specific event, or a person. If you have to impress an A-list customer with a business deal, a waxy, sharp envelope might be right up your alley and get the message across. You don’t have to be so cold and ugly with a thank you letter to your new customer for signing on for business. A personalised envelope can convey this with a uniquely different touch.
Engage Your Senses
Think back to the last piece of mail you received that stood out. Chances are it wasn’t the visual design alone that you appreciated. The way the envelope felt in your hand, the sheets of paper inside — even the pleasing aroma of fresh ink — all create an impression.
Custom-made envelopes are a way to engage with your clients differently, triggering their happy senses and building a relationship that goes to show you go beyond the text of the contract.
Why Personalised Envelopes Matter
In the digital era we live in, it’s easy to overlook an envelope. However, sending a personalised envelope is a chance to show some flair. It indicates to your client that you appreciate the relationship and are willing to go the extra mile.
And that knack in detail is what reflects the image of your company, showing the client that you have just as much pride and concern for your product or service. Secondly, you can use custom envelopes to reinforce your brand identity. Whatever you send is an extension of your brand. The envelope is the first thing your client sees. Whether you are sending a letter, a bill or a brochure, incorporate consistent branding elements like your logo, brand colour or font to make your clients recall your brand and ensure your connection stays memorable.
Making It Personal
When it comes to personalization, it’s about more than just mentioning the client’s name and then sliding the envelope. It’s about making them feel special. Think of a personal note or a personalised insert about them. From a plain envelope, you create an experience, and your customer knows you care for them and are showing it!
For instance, if you send a thank-you note to your client after delivering a blockbuster project, how about popping in a small gift as a thank-you gesture? It could be a discount code, a sample of a new product, or even a handwritten card expressing how thankful you are. And all these little things matter to create a stronger bond with your clients.
Stand Out from the Competition
In a competitive world, it’s not always easy to find ways to differentiate your company from your customers. Custom envelopes are an interesting and useful way to do that. While your competition relies on bulk, generic postage, you tell customers that you are going to invest in every package that goes out the door.
Your envelopes are also an expression of your creativity. You can make them as quirky, fun, and light-hearted — or as clean, professional, and serious as you like. Your envelopes give you something to get noticed, plus they give you another factor that can form a real emotional connection with your clients.
The Environmental Angle
Envelopes are not just for looks. Personalised envelopes are also an eco-friendly option. Many companies provide these custom envelopes made of recycled paper and printed in vegetable-based inks. When you decide to go with this type of envelope, your customers can see your effort to make your business more eco-friendly. So, if your customers share these values, it will be another good way of resonating with them.
Hoping to make a winning first impression, or build on the bridge with a valued client? Maybe you want to stand out from the crowd and turn heads – whatever your goal, custom envelopes open up a whole new world of opportunity. Why limit yourself to plain envelopes, when it’s so easy to make your branding pop? Toast your client and customer correspondence further with personalised envelopes — stamps and all — because every little detail counts!
